CURB at the COOH AWARDS

Last week CURB Group (Curb Media, DOOH.com & Visualise) were at the COOH Awards and nominated for six awards – one of which were were all up against each other.

We were nominated for the following awards:

Best Interactive Campaign
Skoda Configurator (DOOH.COM)

Best Experiential/Ambient Campaign
Skoda Configurator (DOOH.COM), SYFY Fan Cam (CURB Media) and Try Before You Fly (Visualise).

Best Use of Live Updates
Heathrow Express Comparison Generator (DOOH.COM)

Best Digital Advert/Advertising
Heathrow Express Comparison Generator (DOOH.COM)

However the winner of the night was DOOH.com! DOOH.com took home the Best Digital Advert/Advertising and Best Experiential/Ambient Campaign.

A full-body virtual reality experience

We can finally experience what it’s like to see your whole body in VR and move around!

WIRED invited our sister company Visualise to present their work in virtual reality and explore what’s next for this exciting new medium.

Visualise created an experience, known as The Cell. This was a full body motion tracked VR experience that for the first time allowed the public to see their avatar and physically explore a virtual world. In a booth at the Test Lab, journalists were strapped into a backpack, their body covered with motion sensors attached to their hands, feet, legs, chest and wore a virtual reality Oculus Rift headset. All the movements of the user were being tracked in real-time; transporting them to an immersive world that can be navigated and where they have to complete various laser-theme tasks in order to escape the room or “cell”.

Read more here.

A quick update from CURB

Over the last couple of months CURB has been very busy working with huge clients such as U2, Apple Music, Twitter and Swarovski. Some of which include us building a bespoke iBus and the largest temporary screen installation in Europe, click here to find out more!

u2bus-5

The Natural History Museum Ice Rink

Since the grand opening of Swarovski’s ice rink at The Natural History Museum back in October, we’ve seen the ice rink become a popular tourist spot and with Christmas only just around the corner, it’s set to get even busier! We’ve even seen a few Hollywood celebrities and reality tv stars take to the ice – including Matt Damon, Nicole Kidman and the Made in Chelsea cast.