Unveiling Virgin Media’s new ad featuring Usain Bolt

In a celebration of the 9.58 second 100m world record, Virgin Media and CURB took to the Thames earlier this week to mark exactly one month until the start of the 2016 Olympics in Rio where Bolt will defend his title. CURB launched a 100m long floating video screen along the river which stopped at the London Eye. The Eye itself then became a giant stopwatch to countdown Bolt’s time while the ad was viewed for the first time.