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UK Launch of Playstation VR

To celebrate the UK launch of PlayStation®VR today, CURB have installed a giant version of the iconic headset at King’s Cross Station. The larger-than-life headset is approximately the length of a double-decker bus, towering over commuters at 12m x 6m. The massive PSVR doubles as a demo room, where you can try out the regular-sized headset for yourself.
The demonstration is running until Sunday 17th October, so pop along to the station and have a go!



Meshh – nationwide Coca Cola campaign


For three weeks in July, our sister company Meshh installed their devices across 170 bus shelters throughout the UK with Coca Cola. Meshh enabled passersby to download a free Coca Cola voucher without using their own WiFi or mobile data. After selecting the WiFi SSID named (+) Free Coca-Cola Zero Sugar users were directed to a branded splash page with the Coca Cola Zero advert where they had the option to redeem their free voucher. By filling out the online form the user could have the voucher either emailed or sent via SMS to their phones.


Brand: Coca Cola
Media Agency: Kinetic Worldwide
Media Owner: JCDecaux

No. of sites: 170
Engagements: 22,403
Click throughs: 17,510
Redemption: 11,862

Over 50% conversion on engaged users.

Unveiling Virgin Media’s new ad featuring Usain Bolt

In a celebration of the 9.58 second 100m world record, Virgin Media and CURB took to the Thames earlier this week to mark exactly one month until the start of the 2016 Olympics in Rio where Bolt will defend his title. CURB launched a 100m long floating video screen along the river which stopped at the London Eye. The Eye itself then became a giant stopwatch to countdown Bolt’s time while the ad was viewed for the first time.


CURB Pop-Up billboards at Midem


We are thrilled to announce our mobile pop up billboards will be launching for the first time at Cannes at Midem. Check them out if you are heading to the festival between 3rd-6th June.

Cannes Film Festival 2016


Throughout the duration of Film Festival 2016, CURB are back in Cannes. This year we’ve returned with two digital screens. Our newest addition is a digital 96 sheet on the Majestic Hotel – right opposite the Palais. Our screen can also be seen from the red carpet, check out the photo below with our screen right behind Blake Lively!


Moving Minds by Kinetic

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Tomorrow Meshh and Flexlyte will be exhibiting at Moving Minds, Kinetic’s annual event hosted by the Drum’s Dave Birss. Amongst the key speakers will be CURB’s founder and CEO Anthony Ganjou, talking about digital and physical innovation and what is in store for CURB Group this year. If you’re coming, be sure to say hi!

REWIND Launches at Formula E in Paris

We are thrilled to announce our instant replay technology Rewind launched this weekend at Formula E. The technology which allows fans to stream instant replays without using data or the internet was used over 19,800 times during race day and proved a massive hit with fans trackside. Click here for the full engagement stats from the deployment.

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Rewind – Instant replay technology

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Rewind allows fans to replay moments they have just seen live in the venue or stadium on their mobile device. Our technology does not rely on 4G or the internet, meaning it’s super fast and empowers the fan to choose a moment they want to watch on their own screen. We create an entirely new commercial right for every stadia and venue owner, built around delivering rich video or digital content locally to fans mobiles incredibly fast.

Rewind is an innovation in mobile fan engagement and is designed to make live experience more engaging for fans and rights owners. Visit our website to find out more at


We are thrilled to announce the launch of our second major digital site in Cannes on the Majestic hotel at Film Festival 2016. The digital 96 sheet will be the second largest screen in Cannes after the Grand and together they offer unrivalled impact across the bay and directly in-front of the Palais.