INSIGHT
O2 asked us to come up with a unique and iconic idea that would resonate and empower rugby fans across the country to support their team with the national launch of the Wear the Rose campaign. The critical driver was engaging the hundreds of thousands of rugby fans online and across social media to drive buzz and build campaign momentum before the first Six Nations rugby game.

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IDEA
Use body mapping and live projection to quite literally put the England rugby shirt onto the most famous statues across the country including iconic statues in the home towns of the key players in the England rugby team. All delivered in 8 cities simultaneously over the course of one night and 5 hours.

IMPACT
Attributed twitter reach of over 12m
Images covered in over 20 national publications
Campaign retweeted by over 25 international rugby players on twitter and key influencers