AirFrance and its worldwide network wanted CURB to come up with an idea as to how they could generate brand awareness. They were seeking to inspire those considering 2014 holiday destinations and create a brand and media talking point by utilising a natural element (clouds) as a projection advertising canvass, using an advanced laser as the message projection tool.
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CURB’s Black London taxi was branded with an Air France taxi wrap, modified to house laser equipment and toured London throughout January. The laser messages were designed to “banish January blues” by promoting cheap flights to far flung locations and included an #AirFranceSky hashtag to spread the message online.