For the second year running, Clear Channel Outdoor partnered with CURB to bring one the world’s largest rooftop digital screens back to Cannes Lions International Festival of Creativity.

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The impossible to miss digital screen featured digital out-of-home advertising from a number of brand partners including Microsoft, Hyundai, Netflix and Ferragamo. By merging digital out-of-home and interactive mobile technology, festival attendees could play a giant mobile interactive space invader game for all of Cannes to see.