BUILDING THE BIGGEST DIGITAL BILLBOARD IN CANNES

INSIGHT
Following the success of our 2013 campaign for Clear Channel we were challenged to come up with a bigger, bolder and relevant statement at the Lions 2014 that would inspire delegates to think about the potential of outdoor advertising.

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IDEA
Find a way to build the largest digital screen in the city in an un-missable location that Clear Channel could use not only for their own sponsorship activation but to showcase and sell to outdoor advertising partners. From scratch we assembled a team of the worlds leading screen manufacturers, structural experts and content managers to build a giant digital billboard measuring 18m x 6m on the highest point of the seafront on the roof of the Grand hotel.

IMPACT
  • Over 30,000 delegates and consumers engaged
  • Screen featured in TIME magazine and exposed to over 5 million people globally
  • Over 50 blue chip brands advertised on the screen
  • 10 fully dynamic campaigns delivered
  • Live realtime adverts created for client VIP’s including the CEO of Havas and IPC
  • Screen developed into a permanent fixture at festivals in Cannes for 2015/2016 – grandcannes.com