Following the success of our 2013 campaign for Clear Channel we were challenged to come up with a bigger, bolder and relevant statement at the Lions 2014 that would inspire delegates to think about the potential of outdoor advertising.
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Find a way to build the largest digital screen in the city in an un-missable location that Clear Channel could use not only for their own sponsorship activation but to showcase and sell to outdoor advertising partners. From scratch we assembled a team of the worlds leading screen manufacturers, structural experts and content managers to build a giant digital billboard measuring 18m x 6m on the highest point of the seafront on the roof of the Grand hotel.
Over 30,000 delegates and consumers engaged
Screen featured in TIME magazine and exposed to over 5 million people globally
Over 50 blue chip brands advertised on the screen
10 fully dynamic campaigns delivered
Live realtime adverts created for client VIP’s including the CEO of Havas and IPC
Screen developed into a permanent fixture at festivals in Cannes for 2015/2016 – grandcannes.com
Clear Channel Outdoor July 30th, 2015Jessica Pomfret