Coral were looking for a way to stand out and dominate at Cheltenham whilst being able to serve and show live odds during the World famous race.

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Using a light weight screen technology invented by our sister company Rectangle we created the worlds first Digital Blimp. A huge helium filled aerostat with two dynamic digital screen on either side visible for 2 square miles that could serve live odds and any brand/social media messages people could see from everywhere at the venue live.

  • The Digital Blimp created the largest branding opportunity at the event
  • Over 5 days 10,000 race goers were engaged
  • Over 1000 sets of live odds served