Coral were looking for a way to stand out and dominate at Cheltenham whilst being able to serve and show live odds during the World famous race.
Using a light weight screen technology invented by our sister company Rectangle we created the worlds first Digital Blimp. A huge helium filled aerostat with two dynamic digital screen on either side visible for 2 square miles that could serve live odds and any brand/social media messages people could see from everywhere at the venue live.
- The Digital Blimp created the largest branding opportunity at the event
- Over 5 days 10,000 race goers were engaged
- Over 1000 sets of live odds served