INSIGHT

Pernod Ricard wanted to create an interactive and digital experience for all attending Formula 1 races. We were briefed to come up with a way for visitors to experience and share the moment when the driver wins the race and sprays the infamous G.H Mumm champagne.

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IDEA
We designed a motion tracked augmented reality display, which was triggered by an empty Jeroboam size G.H Mumm bottle. This allowed visitors to see themselves virtually spray the champagne on the screen in front of them and instantly share that experience on social media.

IMPACT
  • The installation has now toured across 15 Formula 1 races in 2014 and 2015
  • Champagne spray experienced by over 5,000 people