Profero wanted to come up with an extraordinary offline/online Mother’s day campaign for M&S.
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We helped them develop and deliver the concept of the world’s first blooming QR code.
Over 48 hours later, our floral team hand-built the structure then planted each of the 10,000 flowers to create the message. we topped it off by taking the world’s highest ever resolution photo of a flower allowing you to zoom in and see every single petal in high resolution.
Over 25,000 QR code scans
55,000 likes on Facebook
87,000 videos views online
Over 700 Bouquets sold
10,000+ flowers hand planted
Attributed ROI of 3:1
MARKS AND SPENCERS September 11th, 2017Jessica Pomfret