Over 10,000 flowers create a giant interactive Mother's Day message

INSIGHT
Profero wanted to come up with an extraordinary offline/online Mother’s day campaign for M&S.

Click to share
Share this:

IDEA
We helped them develop and deliver the concept of the world’s first blooming QR code.
Over 48 hours later, our floral team hand-built the structure then planted each of the 10,000 flowers to create the message. we topped it off by taking the world’s highest ever resolution photo of a flower allowing you to zoom in and see every single petal in high resolution.

IMPACT
  • Over 25,000 QR code scans
  • 55,000 likes on Facebook
  • 87,000 videos views online
  • Over 700 Bouquets sold
  • 10,000+ flowers hand planted
  • Attributed ROI of 3:1