Profero wanted to come up with an extraordinary offline/online Mother’s day campaign for M&S.
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We helped them develop and deliver the concept of the world’s first blooming QR code.
Over 48 hours later, our floral team hand-built the structure then planted each of the 10,000 flowers to create the message. we topped it off by taking the world’s highest ever resolution photo of a flower allowing you to zoom in and see every single petal in high resolution.