Over 10,000 flowers create a giant interactive Mother's Day message

INSIGHT
Profero wanted to come up with an extraordinary offline/online Mother’s day campaign for M&S.

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IDEA
We helped them develop and deliver the concept of the world’s first blooming QR code.
Over 48 hours later, our floral team hand-built the structure then planted each of the 10,000 flowers to create the message. we topped it off by taking the world’s highest ever resolution photo of a flower allowing you to zoom in and see every single petal in high resolution.

IMPACT
The projects contained:

  • 60 strips of aluminium
  • 0.9 tonnes of water
  • 9,457 flowers