INSIGHT
For one night Golin were looking for a way of transforming the facade of the Oxo Tower for a major event happening with N Power and Macmillan. They wanted to create a visible logo designed to mimic the Oxo Tower windows for guests attending and as an iconic press image for the wider print campaign.
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IDEA
We deployed FlexLED on the front facade of the Oxo thus allowing us to create  awfully dynamic screen which showcased the specifically designed digital artwork which mimicked the exact creative of the 90 year old windows – changing the letter ‘OXO’ to ‘LOL’ for one night only.

IMPACT
  • The FlexLED screen was successfully deployed across two days and visible to over 3 million Londoners and every single guest in attendance.
  • The iconic imagery featured heavily in print titles such as The Metro.