An inspiring art gallery cleaned onto the Southbank and Oxo tower

INSIGHT
H&K and Leo Burnett worked with us to develop an iconic Olympic sponsorship activation for P&G to inspire Londoners by creating huge pieces of art cleaned out of dirt.

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IDEA
CURB convinced the owners of the Oxo Tower to allow us to clean a piece of art 100ft high onto the side of their building using nothing but dirt and water.

IMPACT
    • All water used has been sourced from licensed and authorised suppliers exempt from any water ban
    • Europe’s largest clean art installation