With such a vast variety of cultural and musical events, adventure and beach holidays, the Philippines Tourism Board wanted to remind commuters of the many reasons to visit and to keep returning to the Philippines.

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In partnership with JCDecaux and the Philippine Tourism Board, CURB launched a station domination series that took place at both Waterloo and Kings Cross Station.

At both activations, there was a special immersion zone at centre of the station which gave the commuters a taste and feel of the country’s beauty and its promise of a “more fun” overall experience when they travel to the Philippines. Commuters also received instant prizes and had the chance to win a holiday to the Philippines in three fun ways. One, by taking “foot selfies” using floor stickers mapped around the station concourse. Second, by taking part in the 3D selfie stand, and lastly, by experiencing the Philippine islands in the virtual reality pods. The campaign also featured a month-long Philippine branding presence at the station including London Waterloo’s large motion digital screen, floor media and large banners.