10,000% ROI

INSIGHT
Plan UK wanted to make noise and a global campaign launch designed to get more Women into education. We were briefed by Shine to come up with an idea around a very tight budget that would make big splash.

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IDEA
What if you could create a billboard that only showed messaging to women?

Our team developed and integrated a cutting edge facial recognition technology alongside Clear Channel to create the worlds first gender targeted billboard. Launched on London’s Oxford street the screen recognised the gender or viewers within seconds serving messages solely to women who stood infront of it.

IMPACT
– Over 300 online and offline publications carried the story including Huffington Post, New York Times, The Daily Mail, Guardian, independent and Wired
– BBC news at Ten ran a 3 minute piece on the billboard featuring Plan and their CMO
– Agency attributed media exposure was circa £2,500,000