INSIGHT
SONY were looking to celebrate the launch of Playstation VR in a way that showcased the hardware’s design but also give players a chance to try Playstation VR for themselves.
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IDEA

CURB installed a giant version of the iconic headset at King’s Cross Station. The larger-than-life headset was approximately the length of a double-decker bus, towering over commuters at 12m x 6m. The massive VR doubled as a demo room, where commuters could try out the regular-sized headset for themselves.