2,100,000 shoppers engaged

INSIGHT
Renault and their agency Fusion were seeking a way of creating an extraordinary experiential activation to launch the new Captur model combining three distinct car models and an experience that would dominate the main atrium of Westfield London for 2 weeks.

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IDEA
In a multiple world first Fusion and CURB delivered a 1000 sq/m activation built around three zones with over 6 integrated experiences in under 4 weeks. To realise this we conceptualised and visualised the entire stand in virtual reality pre-build allowing Renault UK to showcase the exact experience design to their European business pre-sign off.

IMPACT
  • 2,352 brochure requests
  • 1,289 test drive requests (54% test drive request from lead generation)
  • 2,519 leads to dealers
  • 7,550 interactions & product presentations
  • 12,450 social media shares (Climbing Wall Shares: 9,765)
  • 2,100,000 direct engagements across the period
  • The most awarded shopping centre experiential activation
  • Used globally as a best case experiential study by Renault

“We generated an incredible amount of interest in the new Captur with this launch and with more than 10 days to go we have already exceeded more than 10,000 on-stand social media interactions. We’ve also passed on several thousand strong leads to our dealer network and an unprecedented test drive conversion rate of a staggering 50%”

Renault UK’s Marketing Director, Phil York