INSIGHT
JC Decaux Creative Solutions approached CURB and DOOH.com to think of a innovative way of merging Waterloo’s digital screen with an engaging experiential element, to promote the launch of the new Skoda Fabia.
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IDEA
Together we created a unique combination of AR, dual experiential with social media integration on the UK’s largest digital screen. The user journey consisted customers creating a Skoda Fabia with the iPads on the stand. They were able to custom build their Fabia and watch it come to life around them on the digital screen in front of thousands of commuters.