2.7m views

INSIGHT
Sony music were looking to promote ACDC’s new album with a global video for social media and TV.

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IDEA
The idea was to bring their album cover to life with an explosion of the bands logo. Their logo was blown out of rocks, filmed in Czatkowice Quarry and Alvernia Studios in Krakow, Poland.

IMPACT
The video, which is set to the title track from the new album ‘Rock or Bust’, was released simultaneously worldwide on ACDC’s Facebook, Youtube and Instagram pages. On Facebook alone, the video clocked up over 2 million views in 24 hours. It currently has over:
– 2.5 million views
– over 63,0000 likes
– 1300 comments
– almost 22,000 shares in just 3 days
The album also went in at number one in the iTunes download album chart.