INSIGHT
Sony wanted to show consumers that their range of Xperia mobile phones can inspire their curiosity and empower people to have conversations on social media about what their phone can enable them to do.
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IDEA
Working alongside MediaCom and Sony, CURB commissioned five artists to each create a UV mural that had been inspired by the ‘low-light’ feature of the Sony Xperia. Artists created a mural with UV paints and¬†UV lights were¬†strategically placed so the mural came to life at night, creating a whole new viewing experience.