INSIGHT
UM Paris and their client Office de Tourisme d’Afrique du Sud asked CURB to help them create a stunning campaign that people would remember and talk about. The purpose was to promote South Africa as a popular tourist destination to the French public.
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IDEA

CURB orchestrated and coordinated a real time video and sound stream between Paris and Cape Town for one week. In both of the cities a booth was installed allowing anyone passing by to not only have a real time conversation with someone else in the other city but also see the person on a screen.