INSIGHT
How do we build an extraordinary experiential activation for Apple allowing music fans to experience the band in VR and deliver an amazing digital installation at U2 concerts?
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IDEA

Build an iBus by putting an outrageously high resolution digital screen on the side of a London double decker and outfit the inside for a fully fledged interactive VR experience. With the bus outside the main entrance at concerts in London and Dublin, fans could watch the band’s video on the outside, sign up for and learn about Apple Music downstairs and then have a virtual reality experience of U2’s new song with the Oculus Rift upstairs