Unilever were looking for a way to driver awareness and impact of the Lifebuoy anti-bacterial soap brand in China. Their challenge was to bring the anti-bacterial properties of the soap to life in a way that would engage consumers offline and across the huge social community in China.
Working with a team of the world’s leading micro-biologists we create the world’s first anti-bacterial billboard and a unique viral video. The brand appeared over 5 days on a specially designed petri-dish, as the bacteria cultivated perfectly around the areas where the Lifebuoy product had been applied.
- 7,000,000 views in 3 hours
- 87,000,000 views to date