Unilever were looking for a way to driver awareness and impact of the Lifebuoy anti bacterial soap brand in China. Their challenge was to bring the anti-bacterial properties of the soap to life in a way that would engage consumers offline and across the huge social community in China.
Working with a team of the worlds leading micro-biologists we create the worlds first anti-bacterial billboard and a unique viral video. the brand appeared over 5 days only a specially designed petri-dish as the bacteria cultivated perfectly around the ares where the Lifebuoy product had been applied.
- 7,000,000 views in 3 hours
- 87,000,000 views to date